You own a candy bar company and are considering changing your packaging (candy wrapper or box) to be more environmentally friendly by using different (recycled or biodegradable) materials and less of those materials. This is a very socially responsible strategy on your part, but what functions of packaging must you not lose in this change?

What will be an ideal response?


Packaging involves all the activities of designing and creating a container for a product. After your change, your packaging must still protect its contents and allow customers to easily identify your product. Packaging is an important component in promoting and reinforcing your brand image. The packaging through its shape, colors, graphics, etc. allows your customers to quickly identify your product and differentiates it from your competitors. Your packaging could also be a gauge of your product's quality by communicating the product quality through the various aspects of the packaging.

Business

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An example was given in the text of a world-famous violinist, Josh Bell, being wildly popular in concert but not even recognized by concertgoers when in a subway station. Relate the example to the three main factors that influence perception.

What will be an ideal response?

Business

Which of the following statements holds true for performance feedback?

A. It leads to both improved performance and improved attitudes-if handled properly by the manager. B. It should rely on subjective opinions and references rather than on objective data. C. It should seldom point the way toward goals or newly targeted actions. D. The manner of feedback presentation does not have a significant impact on the employees' performance.

Business

Many companies use free cash flow to estimate the amount of cash that would be available for unexpected opportunities

Indicate whether the statement is true or false

Business

Interest is deducted from the credit extended at the beginning of the loan under the

A) simple interest method. B) add-on interest method. C) discount interest method. D) Rule of 78.

Business