Emphasizing your most important or convincing idea first uses the principle of _________

Fill in the blank(s) with the appropriate word(s).


Answer: primacy

Communication & Mass Media

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Choose different types of arguments according to when they are most effective With deductive reasoning, the more instances of evidence you have, the stronger your conclusion will be.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Newspapers have high pass-along circulation

Indicate whether this statement is true or false.

Communication & Mass Media

What are the seven guidelines suggested in Chapter 11 to evaluate the validity and strength

of supporting materials? What will be an ideal response?

Communication & Mass Media

What did PR firm Exponent do to engage customers during the fall season?

a. put out a Fall Flavor Cookbook b. created a scavenger hunt c. ran a coffeemaker giveaway promotion d. ran magazine ads featuring celebrities with Caribou Coffee

Communication & Mass Media