While illegal contracts have civil penalties, the parties involved may also be subject to criminal penalties

Indicate whether the statement is true or false


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Business

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When a firm's product delivers unique value because of an actual or perceived uniqueness in a broad market, it is said to have a cost-leadership advantage

Indicate whether the statement is true or false

Business

To help estimate its cost of common equity, Maxwell and Associates recently hired you. You have obtained the following data: D0 = $0.90; P0 = $27.50; and gL = 7.00% (constant). Based on the dividend growth model, what is the cost of common from reinvested earnings?

A. 9.29% B. 9.68% C. 10.08% D. 10.50% E. 10.92%

Business

Radial Autos currently sources components such as airbags, upholstery, and brake pads from various suppliers in the industry value chain. In order to lower costs and reduce the risk of interruptions in the supply of components, Radial should pursue

A. product diversification. B. forward integration. C. geographic diversification. D. backward integration.

Business

In order for the marketer to achieve effective market segmentation, which of the following conditions must exist?

A. The segments must be small enough to manage effectively. B. It must be possible to do a regression analysis on potential segments. C. Consumers' needs for the product must be homogeneous. D. The firm must be able to sell effectively to the chosen segment with a specific sales price. E. The segment must have enough profit potential to justify the development of a special marketing mix for the segment.

Business