An ad for Benetton shows a full-size photograph of a young woman wearing business casual clothing and looking despondent. The caption says, "Unemployee of the Year." Who is in charge of the photograph portion of the ad, its framing, and the location and appearance of the language in the ad?
A. advertising planner
B. communication specialist
C. media specialist
D. art director
E. ad illustrator
Answer: D
You might also like to view...
The ___________________________________ of interest expense on net income equals one minus the marginal tax rate times interest expense
Fill in the blank(s) with correct word
Which of these statements about mass marketing is true?
A) A mass marketing strategy is always preferable to a target marketing strategy. B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing. C) Mass marketing can be cost effective. D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers. E) Automakers typically use a mass marketing strategy.
Which of the following statements about gap analysis is true?
a. Analyzing the differences between an existing CMS and a proposed CMS is called gap analysis. b. It is often impossible to eliminate all system gaps in the short run because of software and/or hardware capabilities. c. Enterprise resources planning systems allow companies to contribute substantially to compute advantages and strategic values. d. All of the above statements are true.
This Act limits the use of injunctions to prevent only those strikes which are likely to become violent
A) Norris-LaGuardia Act B) Wagner Act C) Taft-Hartley Act D) Landrum-Griffin Act