The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term ________.
Fill in the blank(s) with the appropriate word(s).
new
Firms can make only minor changes to a product and then claim that it is changed in a "functionally significant or substantial respect." Such actions result not only in ethical issues but also in legal issues if the FTC disagrees with the company's viewpoint.
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Which of the following terms is used to refer to one-to-one marketing?
A) value marketing B) benefit segmentation C) mass customization D) sales orientation
Which of the following is true about the required notice for shareholders' meetings?
A) The notice must be written and is required for both regular and special meetings. B) The notice must be written, but is required only for special meetings. C) The notice can be oral or written, but is required only for special meetings. D) The notice can be oral or written and is required for both regular and special meetings. E) The notice must be written, but is required only when unusual items will be on the agenda of the meeting.
Each retrospective is assigned a(n) ________, typically a team member who is very interested in and familiar with the retrospective. This individual will serve as the contact point for anyone needing information relating to the retrospective.
A. Owner B. Mediator C. Project manager D. Project sponsor E. Project facilitator
Comfort Furniture Store sells household consumer goods. To create a purchase-money security interest, Comfort Furniture must
A. assign, to a collecting agent, a portion of its accounts payable. B. assign, to a collecting agent, a portion of its accounts receivable. C. extend credit for part or all of the purchase price of the goods. D. refer purchasers to a third-party lender.