The idea that a measurement should correspond with the phenomenon it is attempting to measure is referred to in the conceptual framework as:
a. reliability.
b. relevance.
c. faithful representation.
d. understandability.
ANSWER: C
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What is a global firm?
A) A firm that operates in one country and exports its goods and services to foreign countries. B) A firm that operates in more than one country and has a sales and marketing staff in those countries. C) A firm that operates in more than one country and captures R&D, production, logistical, marketing, and financial advantages not available to purely domestic competitors. D) A firm that sells its products and services across the world but restricts manufacturing to the home country. E) A firm that operates in more than one country but restricts the sale of its products to the home country.
If you have built relationships with people throughout the interview process, it is best to avoid further contact if you reject the job offer.?
Indicate whether the statement is true or false
Which of the following is not one of the things organizations need to do to create a culture of innovation?
a. Modify or create new myths. b. Use value systems and behavioral norms. c. Physical artifacts and surroundings. d. Excessive workload demands.
Which of the following tasks should a segmenter be engaged in?
A. providing a unique brand name that does not become common B. merging various submarkets together to satisfy them more easily C. assuming a whole market with a similar set of customers D. selecting a marketing mix that works fairly well with each segment E. fine-tuning the marketing mix for each target market