List and briefly describe the three major types of attributes used to describe products and services
What will be an ideal response?
a. Search attributes – These are characteristics of which the quality can be assessed before purchase.
b. Experience attributes – These are characteristics of which the quality can be assessed only after purchase or during consumption.
c. Credence attributes – These are characteristics of which the quality may not be determined even after consumption because the customer lacks the expertise to make an evaluation.
You might also like to view...
Adaptive selling describes the salesperson's ability to adjust and modify their behaviors to better align with their customers' needs.
Answer the following statement true (T) or false (F)
The Internet is not very useful for firms that want to target government markets.
Answer the following statement true (T) or false (F)
Wholesome Bread, Inc. advertised that its honey wheat bread had 25% fewer calories than a competing brand, Valley Grains. In fact, Wholesome's bread had the same amount of calories as Valley Grains' bread. Wholesome Bread's conduct
A. does not violate the Lanham Act because of the First Amendment freedom of speech. B. does not violate the Lanham Act because Wholesome did not act with actual malice. C. does not violate the Lanham Act because comparative ads are exempt from the law. D. violates the Lanham Act.
Steady state probabilities are independent of initial state
a. True b. False Indicate whether the statement is true or false