In the ________ stage of market planning, marketers must determine how they want consumers to think of their product in comparison to competing products
A) develop a mission statement
B) perform a situation analysis
C) develop marketing strategies
D) develop distribution strategies
E) implement the plan
C
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Which of the following events (transactions) is an internal event for a business entity?
a. An accountant provides services for clients. b. An accountant purchases computer equipment to maintain business records and prepare legal documents. c. Periodically, part of the cost of the computer equipment used by an accountant is assigned to depreciation expenses. d. An accountant receives cash payments from clients who were billed for services.
At the trade show, Emmanuelle gives Suzanne her elevator pitch, which:
A) establishes a deep rapport between Emmanuelle and Suzanne B) explains the product's features, benefits, and quality guarantees C) provides Suzanne with enough information to pique Suzanne's interest D) presents the benefits to Suzanne of purchasing the product for home décor retailers E) suggests that Suzanne will receive a discount if she purchases textiles from Emmanuelle
Which of the following describes the effects of an asset use transaction on the elements of a company's financial statements? Assets=Liab.+EquityRev.?Exp.=Net Inc.Stmt ofCash FlowsA.?=NA+?NA?NA=NA?FAB.?=?+NANA?+=??IAC.?=NA+?-?NA=??OAD.None of these could represent the effects of an asset source transaction.
A. Option A B. Option B C. Option C D. Option D
Which of the following is NOT a protected category under Title VII??
A)Unattractiveness B)Race C)National origin D)Sex