This is a person employed to organize advertising and publicity in the press on behalf of an organization or well-known person
A) president
B) chief executive officer
C) press agent
D) human resource officer
E) manager
Answer: C
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Web advertising has shifted from the traditional banner ad to new forms. Which is not one of these new forms?
a) Skyscraper ads b) Pop-up ads c) Large square and rectangular ads d) Text-oriented ads
Most people can speak faster than most listeners' can process a
speaker's words. Indicate whether the statement is true or false
All of the following should be considered when analyzing an audience except
a. what does my audience know about my topic? b. how does my audience feel about my topic? c. can my audience be trusted with this information? d. how can I best reach my audience?
One other great element of e-mail interviews is that ______.
A. it is easy to provide follow-up questions B. you have a complete digital transcript of what the person wanted to say on the topic C. you can easily observe the source’s body language D. you can easily gain information from the source’s tone of voice