Describe the commercialization step of product development
What will be an ideal response?
Commercialization is the decision to market a product. Introducing a new product can be costly due to manufacturing investments, advertising, personal selling, and other promotional activities. The returns from such investments can take time. This may explain why many companies introduce their new products in one region at a time–sometimes called rolling out the product.
You might also like to view...
Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.
A. product and its advertising B. cost of the product and the quality C. way the 4Ps of the marketing mix work with one another D. customer's needs and wants and what the product has to offer E. salesperson and the customer at a personal level
In a global trade transaction, Dicky ships goods under a clean bill of lading and submits all the necessary documents under a documentary letter of credit to the buyer Joe to his bank. While on traveling to Turkey in the Mediterranean Sea, the ship sinks. Is Dicky entitle to receive payment despite the loss of the cargo?
A) As long as all necessary documents are in order when submitted B) Dicky absorbs the risk of loss C) Carrier is liable for the loss D) None of the above
The ______ shields drug manufacturers from liability in cases where doctors misuse drugs
a. learned intermediary doctrine b. medical intermediary doctrine c. misuse doctrine d. professional intermediary doctrine e. physician intermediary doctrine
The United Nations Convention Against Corruption was rejected by Congress as inferior to the Foreign Corrupt Practices Act
a. True b. False Indicate whether the statement is true or false