The knowledge gap is where "the rubber meets the road," where the customer directly interacts with the service provider.
Answer the following statement true (T) or false (F)
False
The delivery gap, not the knowledge gap, is where the rubber meets the road, where the customer directly interacts with the service provider.
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Which of the following statements is true of executional styles for advertising?
A. They often dictate which type of media is to be employed to convey the message. B. They are used in radio and television advertising and not in print or magazine advertising. C. They are seldom usedin advertisements for lower-risk, low-involvement, routine purchases. D. They require little or no modification for marketing campaigns for political candidates or issues.
_____ systems are designed to support any and all relationships with customers.
Fill in the blank(s) with the appropriate word(s).
John works as a junior marketing executive at Frontloop Corporation. Frontloop Corporation manufactures guitars and other stringed instruments. It designs a new guitar, the Loneway, customized for the folk music genre
The company plans to attract both folk artists and folk music lovers with its advertising campaigns and decides to exclusively use mass-media marketing techniques to advertise the Loneway guitar. What arguments can John use if he wants to convince Frontloop to adopt digital media instead of television advertising?
If a company's earnings per share and return on equity both increase:
A. it could mean that net income is rising or it could mean that the number of outstanding shares is falling. In either case, stockholders can expect greater future returns indefinitely. B. it means that the company is becoming more profitable and stockholders will see greater returns. C. it means that the company's tax liability will rise in the future and cause a decline in profitability. D. it could mean that net income is rising or it could mean that the number of outstanding shares is falling. The first is sustainable; the second cannot be continued indefinitely.