When a product is in the growth stage of its product life cycle:
A. all elements of the promotional mix are equally important
B. heavy advertising is used to build brand loyalty
C. persuasive and reminder advertising is decreased
D. personal selling is ineffective
E. personal selling and sales promotions are the major elements of the promotional mix used
Answer: B
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Individuals who see con?ict as hopeless are called?
A) accommodators B) avoiders C) forcers D) collaborators
Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?
A. Target low value-adding activities to increase their value. B. Perform some combination of the two. C. Target high value-adding activities to further enhance their value. D. All of these.
The objective of aggregate planning is usually to meet forecast demand while smoothing employment and driving down inventory levels over the planning period
Indicate whether the statement is true or false
Communicating is an important aspect of a project leader's job and what better way to do so than through project meetings! What purposes do project team meetings serve?
What will be an ideal response?