___________ thinking occurs when a problem is defined in a single way and there are no alternatives considered until the solution is reached.
A) Horizontal
B) Unitary
C) Vertical
D) None of the above
C) Vertical
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Which step is least likely to occur when choosing a commercial software package?
a. a detailed review of the source code b. contact with user groups c. preparation of a request for proposal d. comparison of the results of a benchmark problem
Select the item that BEST demonstrates ethical writing
a. Using imprecise language b. Omitting relevant information c. Emphasizing important information d. Emphasizing misleading or incorrect information
Stress is always negative.
Answer the following statement true (T) or false (F)
Some fast food chains have detailed instructions about how staff should prepare the food. There are timers to tell them when the chips are cooked and even painted footprints on the floor to show where they should stand. Which element of the marketing mix are they trying to control?
a. process b. physical evidence c. packaging d. price e. place