Which of the following is the most logical reason that an organization would rely heavily on personal selling?
A) to make more cost-efficient use of the promotional mix
B) to move the focus away from developing customer relationships
C) to better service many small customers
D) to more effectively sell highly technical products
E) to decrease marketing mix expenditures
D
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Tim O'Brien gets the invoice for a load of gravel he purchased last week. The price of the gravel was $55, and the terms are 2/10, n/45. If Tim pays the invoice in five weeks, he will owe
a) a penalty. b) $53.90. c) $56.10. d) $58.30. e) $55.00.
A major disadvantage of the percentage-of-sales method to budgeting is that firms who allocate a random dollar amount to the promotion mix guarantee virtually nothing except that the money will be spent.
Answer the following statement true (T) or false (F)
The term capacity constraint buffer refers to a safety margin separating different tasks scheduled to use the same resource
Indicate whether the statement is true or false
All of the following statements about the administration of a risk management program are true EXCEPT
A) The risk manager is an important part of a firm's management team. B) A risk management policy statement can be used to educate top executives about the risk management process. C) If a risk management program is properly designed, periodic review of the program is unnecessary. D) In order to properly identify loss exposures, the risk manager needs the cooperation of other departments.