________ are the expenses you incur no matter how many units are your product produce.
a. operating expenses.
b. overhead.
c. variable costs.
d. fixed costs.
e. inflexible costs.
d. fixed costs.
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Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:
A) has several identifiable selling points B) is seen by consumers in different environments C) uses the same tagline in every venue D) uses a typical person spokesperson
In a breakeven graph, the slope the total cost line is dependent on the variable costs per unit
Indicate whether the statement is true or false
A good planning aid for examining layout is _______________
a. an outline b. a layout design book c. a document prototype d. a graphic artist
The annual break-even point of a salesperson is $2,000,000 and his per month salary is $10,000. This means that:
A. the salesperson should generate $2,000,000 gross profit every year to cover the costs. B. the salesperson should generate $2,000,000 net profit every year to cover the costs. C. the salesperson should generate sales worth $2,000,000 every year to cover the costs. D. the salesperson should generate gross profit worth $80,000 to cover the costs. E. the salesperson is generating $80,000 profit compared to his fixed cost.