The primary difference between a company's mission statement and the company's strategic vision is that
A. mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth "where we are going and why."
B. mission statement explains why it is essential to make a profit, whereas the strategic vision explains how the company will be a moneymaker.
C. mission statement deals with how to please customers, whereas a strategic vision deals with how to please shareholders.
D. mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"
E. mission statement addresses "how we are trying to make a profit today," while a strategic vision concerns "how will we make money in the markets of tomorrow?"
Answer: A
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