Which of the following is not considered an operating expense?
a. General office expenses
b. Cost of goods sold
c. Freight-out expense
d. Advertising expense
B
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Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) ________.
A. adding new attributes to the product B. actively educating consumers about the product's competitive advantages C. refocusing a consumer's attention from one attribute to another D. denigrating the attributes of competitors' products E. reinforcing the consumers' sense of self confidence in making wise purchase decisions
Evers Company's balance sheet shows a trade name acquired as part of a business combination with a carrying value of $60 million. The trade name has an indefinite life and therefore Evers does not amortize it. Negative publicity regarding the product carrying the trade name has reduced its fair value to $48 million and its value in use to $44 million. The entry is as follows:
a. Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,000,000 Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,000,000 b. Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . .12,000,000 Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,000,000 c. Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,000,000 Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . 8,000,000 d. Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . 12,000,000 Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,000,000 e. Trade Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . 16,000,000 Loss on Impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16,000,000
“Knowledge of the job processes, methods, tools and techniques” is which managerial skill?
a. Technical skill b. Interpersonal skill c. Conceptual skill d. Social skill
KnockKnock, Inc. is a manufacturer of stainless steel locks which are well known for their durability. The company contacts a new supplier and forms a supply contract. The contract states that KnockKnock, Inc. will only purchase steel from the supplier if the material supplied is high grade Type 102 stainless steel. This is an instance of a ________.
A. condition subsequent B. concurrent condition C. covenant D. condition precedent