Computers collect, store, and process data into information according to instructions people provide via computer programs.
Answer the following statement true (T) or false (F)
True
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Employees should be made aware of the firm's commitment to ethics
Indicate whether the statement is true or false
Briefly explain the norm of reciprocity.
What will be an ideal response?
Define customer relationship management and explain its associated tools and levels of relationships
What will be an ideal response?
A salesperson, promoting a new type of energy drink to a grocery-store chain, develops a plan integrating promotions within the grocery store, such as in-store sampling, along with national initiatives conducted by the energy drink manufacturer, such as national advertising and social media programming. This exemplified how:
A. the selling firm would create awareness of their product and incent grocery consumers to visit the stores and purchase their energy drinks. B. the salesperson is using sales promotions to support personal selling. C. the selling firm's advertising would support publicity. D. advertising is more important than personal selling. E. the salesperson relies on other promotional elements as personal selling is not a very effective method to sell to retailers.