What are the purposes of a keynote speech? Why should a keynote speech strive to be multivocal?

What will be an ideal response?


- The keynote speech draws together and defines the diverse members of the audience, bringing them together as a community.
- The keynote speech helps to set the thematic elements of the meeting, such as topics and issues that will dominate the meeting.
- A keynote speech should be multivocal or capable of being heard in positive, but different ways by different listeners.
- Polysemic messages are multivocal because they have different dimensions that affect people in various ways.

Communication & Mass Media

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Speeches that focus on impacting audience beliefs are focused on changing the likes and dislikes of an audience

Indicate whether the statement is true or false

Communication & Mass Media

Clarence Brandenburg was arrested and convicted in Ohio for advocating violence at a KKK rally. Why did the Supreme Court of the United States overturn his sentence?

a. The violence was not imminent. b. He was deemed to have been just bluffing. c. He had the right to speak. d. States cannot suppress speech.

Communication & Mass Media

A closed-ended research question

a. focuses on a direction of relationship between variables b. does not focus on a direction of relationship between variables. c. addresses a question that has already been researched d. defines the results the researcher expects to find e. does not define the results the researcher expects to find

Communication & Mass Media

Which is NOT an identified use by members of social networking sites (SNS), according to Boyd & Ellison?

A) construct a public profile within a bounded system B) construct a semi-public profile within a bounded system C) construct messages of hate known as cyber bullying D) articulate a list of other users with whom they share a connection E) view and traverse their list of connections and those make by others within the system

Communication & Mass Media