In Telebrands v. FTC the FTC sued a company selling an electronic muscle simulation abdominal belt, which the FTC claimed did nothing, but the good looking models in the ads implied that people using the product would become slim. The appeals court held that:

a. the ads did not meet the FTC standard for deception, so could continue
b. the company proved that its products did what they claimed, so the ads were allowed
c. the company could have a cease-and-desist order against government harassment against a protected right of free speech
d. while the product was probably useless, the ads in fact did not say anything technically incorrect; the company had the right to use good looking models to advertise its product so long as it did not make false claims
e. none of the other choices


e

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Tracking sales result data can capture the entire picture of the brand building process.

a. True b. False

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Goodyear manufactures tires and owns the service centers that sell them. Campbell's Soup does not actually own the other channel members. However, its dominant position allows it to influence the distribution decisions of the entire system. For example, it has a major influence over how its products are displayed in retail stores, how its products are promoted, and more. Goodyear is an example of a(n) _______________. Campbell's is an example of a(n) ____________.

A. administered VMS; contractual VMS B. contractual VMS; corporate VMS C. corporate VMS; administered VMS D. administered VMS; corporate VMS E. corporate VMS; contractual VMS

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As legend has it, Buddhist monks trained monkeys to deftly gather the youngest leaves from the tops of wild tea trees. The monkey -harvested leaves are unbroken and evenly sized to create the finest oolong tea in the world

There are five plantations that use monkeys for this task and four tea centers where the leaves must be shipped. The cost to send a kilogram of leaves from each plantation to each tea center is shown in the table. Note that supply equals demand in this scenario. What is the optimal shipping scheme such that the total transportation cost is minimized? Tea House 1 Tea House 2 Tea House 3 Tea House 4 Supply Monkey 1 $12 $13 $23 $15 400 Monkey 2 $6 $17 $11 $4 400 Monkey 3 $6 $14 $13 $19 300 Monkey 4 $8 $10 $6 $8 200 Monkey 5 $21 $22 $5 $21 200 Demand 500 350 250 400 1500

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