An entity has its own identity that distinguishes it from each other entity
Indicate whether the statement is true or false
TRUE
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Important criteria on which to evaluate segment attractiveness include:
a. size, growth rate, competitive intensity, ability to address segment needs b. size, growth rate, competitive intensity, product line c. size, growth rate, supplier power, ability to address segment needs d. size, threat from substitutes, competitive intensity, ability to address segment needs e. size, threat from substitutes, supplier power, competitive intensity
QFD is _________ used by a variety of firms.
a. Rarely b. Widely c. Decreasingly d. Never
Business-to-business marketing refers to buying and selling goods or services to consumers.
Answer the following statement true (T) or false (F)
"Promotion" is NOT concerned with
A. creating billboard ads. B. designing new products. C. personal selling. D. television commercials. E. publicity.