Describe each stage of Coombs’ three-stage model of crisis communications. What is the focus of each stage? Which stage do you think is most important? Why?

What will be an ideal response?


The three stages of crisis communications include three macro stages: precrisis, crisis impact, and crisis recovery. In the precrisis stage, warning signs appear, and the company moves to try to eliminate or reduce the risk. In the crisis impact stage, the actual crisis is underway, and your focus is on managing the situation and providing support to those impacted by the crisis. In the crisis recovery stage, the goal is to return to business as usual as fast as possible while making good on your promises and critically examining the company's response to see how it might be improved. Repairing damage to corporate reputation is also an important effort at this stage.

Communication & Mass Media

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Which of the following statements is the best thesis statement?

A) To persuade my audience that disk golf is a beneficial sport to learn. B) To persuade my audience about disk golf. C) To persuade the audience that I am knowledgeable about disk golf. D) Disk golf is an inexpensive, easy to learn, and therapeutic sport. E) Disk golf as a sporting event.

Communication & Mass Media

Jonathan leads a group composed of intelligent and skilled employees. While each individual is strong, the group members do not feel close and generally dislike one another. Which leadership skill must Jonathan improve?

A. Build group cohesiveness. B. Maintain effective interaction. C. Guide members through the agreed-on agenda. D. Empower group members.

Communication & Mass Media

An employee handbook or similar document should include specific information on

a. nondiscrimination in employment b. promotion and advancement c. performance reviews d. benefit programs e. none of the above

Communication & Mass Media

Which of the following is NOT true regarding the critical theories approach?

a. organizations are not neutral sites of meaning formation b. focuses our attention on studies of power and abuses of power c. concentrates on discourse and linguistic patterns as the institutional practices that shape reality d. depicts organizations as political sites making increasingly important decisions about the public good.

Communication & Mass Media