A plan for the optimal use of promotional elements-such as advertising, public relations, personal selling, sales promotion, and social media-is known as a ___________.
A. promotional strategy
B. competitive advantage
C. marketing mix
D. promotional mix
Answer: A
Business
You might also like to view...
Which conflict management strategy is defined as a joint effort by all parties to find a solution beneficial to everyone?
a. Competition b. Compromise c. Collaboration d. Accommodation
Business
An ALL-CAPS e-mail message is often read as ________
A) positive emphasis B) shouting C) deadline oriented D) humor or sarcasm
Business
Rulings from bankruptcy courts are final—they cannot be appealed
a. True b. False Indicate whether the statement is true or false
Business
Reformation is an equitable remedy that allows a court to rewrite a contract to suit itself
Indicate whether the statement is true or false
Business