The primary psychological influences on consumer behavior are
A. perception, motives, learning, attitudes, personality, and lifestyles.
B. attitudes, perception, retention, exposure, roles, and lifestyles.
C. attitudes, perception, social class, culture, and learning.
D. perception, motives, reference groups, social class, and personality.
E. lifestyles, personality, perception, motives, attitudes, and culture.
Answer: A
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Which of the following is a specific corporate governance responsibility of Executive Management?
a. Approving major changes, such as mergers.. b. Approving non-audit work performed by the audit firm. c. Reviewing the budget of the internal audit function. d. Implementing an effective ethical environment.
When it comes to ethics, what is a problem with many organizational reward systems?
A. they are too complicated B. they reward the wrong (unethical behaviors) C. they are too expensive D. they focus too much on processes and not enough on results
The process where all the involved areas—R&D, marketing, engineering, production, and even suppliers—work together rather than sequentially during a product's development is called _____
a. simultaneous product development b. test marketing c. simulated market testing d. choice modelling
In choosing to focus on stakeholders, which of the following will not lead to success for a manager?
A. employees and suppliers B. customers only C. customers and the community at large D. shareholders and employees