Which of the following is an example of a combination of sales promotions and direct marketing?
A) a company giving discounts on their product prices in order to gain a brand image
B) a company releasing a nationwide television ad about every buyer having a chance to win a lottery prize
C) a company holding a press conference to talk about their new product
D) a company's sales representatives meeting customers directly to present customized offerings
E) a company sending an e-mail to a customer about a discount on a product during a holiday season
E
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What will be an ideal response?
In the communication-style model, people who fall into zone two display their unique behavior characteristics with less intensity than in zone one
Indicate whether the statement is true or false
Victory Company purchases office equipment at the beginning of the year at a cost of $15,000. The machine is depreciated using the straight-line method. The machine's useful life is estimated to be 7 years with a $1,000 salvage value. The journal entry to record the first year's depreciation is:
A. Debit Office Equipment $2,000, credit Accumulated Depreciation $2,000. B. Debit Accumulated Depreciation $2,143; credit Office Equipment $2,143. C. Debit Depreciation Expense $2,000, credit Office Equipment $2,000. D. Debit Depreciation Expense $2,000, credit Accumulated Depreciation $2,000. E. Debit Depreciation Expense $2,143, credit Accumulated Depreciation $2,143.
Which of the following includes an assessment of the competitive, economic, political, legal, regulatory, technological, and sociocultural factors that could affect marketing activities?
A. Executive summary B. Environmental analysis C. SWOT analysis D. Marketing implementation E. Performance evaluation