Compare CRM marketing efforts between current customers and new customers.
What will be an ideal response?
Both customer types are important and should have CRM efforts to make them happy due to an increased chance happy customers refer their friends and colleagues. For current customers, CRM efforts should be planned understanding that long-time customers spend more money than new customers do, have lower order-processing costs, and are willing to pay more for products.
New customers have higher acquisition costs so converting them to current customers is where CRM efforts should focus.
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A. consistent with followership education programs B. consistent with leadership education programs C. not compatible with leadership education programs D. precise enough to assure good leadership outcomes
In order for a company to achieve a sustainable competitive advantage, it must perform value chain activities:
A. at the same quality level as competitors, but at a lower cost. B. at the same quality level as competitors, at the same cost. C. at a higher quality level than competitors, but at no greater cost. D. at a higher quality level than competitors, at a higher cost. E. More than one answer choice is correct.
A sale is recorded when goods leave the seller's shipping department when the merchandise is shipped:
A. Freight-out, seller shipped. B. FOB shipping point. C. Goods in transit, shipped collect. D. FOB destination.
When a firm pays a stated dollar dividend and adjusts the payment as earnings increase, its dividend policy can be called ________.
A) a low-regular-and-extra dividend policy B) a regular dividend policy C) a target dividend-payout ratio policy D) a constant-payout-ratio dividend policy