List the four different types of "marks" that can be protected under trademark law. Explain how each mark is used
A trademark is any combination of words and symbols that a business uses to identify its products and services and distinguish them from others. Trademarks are important to both businesses and consumers. Often, the terms "trademark" or "mark" are used to refer to both trademarks and service marks. Technically, though, a trademark is affixed to goods in interstate commerce A service mark identifies services, not products. For example, Burger King is a service mark. Certification marks are words or symbols used by a person or organization to verify that certain products or services produced by others meet certain standards. An example of a certification mark would be the Good Housekeeping Seal of Approval. A collective mark is used to identify a group, such as the Rotary or Boy Scouts.
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When buying from a supplier in France, LTD, based in Cleveland, Ohio, has arranged for its bank to pay the supplier the cost of the desired material when it has passed customs in the United States. Which of the following terms is this type of bank promise called?
a. banker's acceptance b. bank trust service c. certified check d. letter of credit e. currency exchange agreement
Cannon Company operates a clothing store that reported the following operating results for the current year:
Required:Prepare an income statement for Cannon Company using the contribution margin format.
What will be an ideal response?
Which of the following questions would be the least likely to be asked during a process audit?
A. Are employees making more money than in the past? B. Are employees actually working together, or is 'team' just a label? C. Is training developing the knowledge/skills employees need? D. Are employees rewarded for good performance and useful suggestions?
An excellent, inexpensive, and readily accessible method for assessing customers' service expectations is
A. employee empowerment programs. B. syndicated data services. C. customer complaints. D. management by objective programs. E. distributive fairness analysis.