Flora's Flowers buys some pots and vases with a list price of $26,700. If the supplier offers a trade discount that yields a net price of $12,955, what is the trade discount rate to the nearest tenth of a percent?
A) 45.1%
B) 49.5%
C) 59.6%
D) 51.5%
D
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Which of the following is correct regarding available-for-sale securities?
A) Available-for-sale securities are reported at cost on the balance sheet date, and unrealized holding gains and losses are included in income of the current period. B) Available-for-sale securities are reported at fair value on the balance sheet date, and unrealized holding gains and losses are included in income of the current period. C) Available-for-sale securities are reported at fair value on the balance sheet date, but unrealized holding gains and losses are not included in income of the current period. D) Available-for-sale securities are reported at cost on the balance sheet date, but unrealized holding gains and losses are not included in income of the current period.
A firm cannot devote its total promotional efforts to publicity since _____
a. the sponsor is not identified b. it has less credibility than advertising c. public relations staff costs are high d. there is no control over message, timing, placement, and degree of coverage
Doris and Daniel work for AAA fitness centers. Doris is the CEO and Daniel is the head of marketing. They are working on a big ad campaign to get new members to join their gyms. Doris calls Daniel and tells him to spend $15,000 on TV ads. Daniel has not eaten for over 12 hours so he is having trouble concentrating on the conversation. As a result, Daniel thinks he hears Doris say "$50,000" on TV ads. Doris would be considered what part of the communication model?
a. Sender b. Encoder c. Reciprocal transfuser d. Receiver
The maximum percentage of market potential that an individual firm can expect to obtain for a specific product is the
A. sales forecast. B. market potential. C. company sales potential. D. company sales objective. E. market share goal.