Michael was recently persuaded to quit smoking because he read a message from the Surgeon General. But, a month after hearing the message from the credible source Michael began to forget who told him to quit and why. Eventually, he started smoking again. This is an example of
a. the sleeper effect
b. message bias.
c. a counter-attitudinal message.
d. an affinity scam.
a
Communication & Mass Media
You might also like to view...
Which of the following technique helps managers determine the number of individual positions?
a. force field analysis b. human resource analysis c. budgeting analysis d. marketing analysis e. none of the above
Communication & Mass Media
The importance we place on the past, present, or future is called ___________ _
a. cultural time b. biological time c. psychological time d. physiological time
Communication & Mass Media
Jumping to conclusions can be a barrier to effective listening even when a speaker and a listener know each other very well.
Answer the following statement true (T) or false (F)
Communication & Mass Media
What type of listeners perfers, clear focused messages?
What will be an ideal response?
Communication & Mass Media