Why is it difficult to accurately estimate the actual amount of cybercrime?
What will be an ideal response?
It is difficult to accurately estimate the actual amount of cybercrime in part because many companies are hesitant to report it due to the fear of losing the trust of their customers, and because even if crime is reported, it may be difficult to quantify the actual dollar amount of the loss.
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Demographic changes can create opportunities for marketing innovation. Justify this statement using examples
What will be an ideal response?
Which of the following is NOT a step in developing a promotional plan?
A) identifying the target audiences B) designing the marketing mix C) establishing communication objectives D) determining the communication budget E) evaluating the effectiveness of the communication program
They do not live in the same continent. They are linked together using a profiling software. Which of the following coaching methods is most likely being used in this scenario?
Ali works in Chicago and is looking out for a mentor in his field of electrical and electronic engineering. He finds his mentor in Sweden. His mentor is very experienced in the same field and is willing to coach Ali in relation to his job and research studies. However, Ali and his mentor have no previous connections. A) Behavioral role modeling B) Shadowing C) Action learning program D) Online mentoring
Kinetic Company estimates that overhead costs for the next year will be $1,600,000 for indirect labor and $400,000 for factory utilities. The company uses direct labor hours as its overhead allocation base. If 50,000 direct labor hours are planned for this next year, then the plantwide overhead rate is $.025 per direct labor hour.
Answer the following statement true (T) or false (F)