Quality audio bites can do more work than text-based quotes because they ______.

A. are easier for journalists to manipulate
B. require less audience attention
C. contain less important information
D. can be longer than text-based quotes


D. can be longer than text-based quotes

Communication & Mass Media

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This founding father of modern public relations based his activities on what he called “the engineering of

consent based on Thomas Jefferson’s principles that in a democracy everything depends on the consent of the people”: a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum

Communication & Mass Media

Proof consists of both evidence and the conclusions you draw from it

Indicate whether this statement is true or false.

Communication & Mass Media

From analyses of discussions characterized by groupthink, poor decisions were found to be mostly a product of the

A. low quality and quantity of the relevant information. B. combination of characteristics of members and the information they had. C. characteristics of the group who fails to think critically. D. characteristics of the group members.

Communication & Mass Media

According to Ting-Toomey, if you were in Greece, what would you expect about negotiation?

a. Expect to have more self-face maintenance. b. Tend to use indirect-face negotiation. c. People do not express other’s face maintenance. d. Tend to use direct-face negotiation.

Communication & Mass Media