Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design was appropriate
The research indicated that British consumers perceived the colors differently than U.S. consumers. The package design was changed accordingly. This type of strategy can be defined as:
A) product-communications extension.
B) product extension-communications adaptation.
C) product adaptation-communications extension.
D) product-communication adaptation.
E) product invention.
B
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A ________ buys goods from manufacturers and sells them to retailers
a. retail business b. wholesale business c. manufacturing business d. merchandising business
As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources
The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant reports D) internal company records E) secondary data from government sources such as the Better Business Bureau
Memphis Co is considering purchasing a machine for $83,200 that will increase cash inflows by $40,000 in the first year, $30,000 the second year, and $25,000 the third year. The machine will have no residual value. The minimum rate of return is 10 percent. The present value factors, at 10 percent, for the three years are 0.909, 0.826, and 0.751, respectively. Using the above information for
Memphis, the machine's actual rate of return is A) negative. B) greater than 10 percent. C) less than 10 percent. D) 10 percent.
Which one of the following statements regarding the economic order quantity (EOQ) is TRUE?
A) The EOQ model combines several different item orders to the same supplier. B) If an order quantity is larger than the EOQ, the annual holding cost for cycle inventory exceeds the annual ordering cost. C) The EOQ model assumes a variable demand pattern. D) When the interest rate drops, the inventory holding cost decreases and the EOQ decreases.