Maryana works at Hershey in the marketing department. Recently, Hershey developed a new chocolate bar that the company is excited about. Maryana's job is to try to increase awareness of the product, get people to try it, and obtain desirable distribution at retail stores. Which consumer sales promotion method should Maryana select based on these criteria?
A. Money refunds
B. Point-of-purchase displays
C. Demonstrations
D. Frequent-user incentives
E. Free samples
Answer: E
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Which step are you on in the procedure for conducting one-way analysis of variance if you are decomposing SSy into two components using the equation SSy = SSbetween + SSwithin?
A) decompose the total variation B) measure the effects C) test the significance D) interpret the results
Which of the following is a disadvantage of the memorized sales presentation?
A. Salespeople are often disorganized when they use the memorized sales presentation. B. The memorized sales presentation is not effective when selling time is short. C. The difficulty involved in preparing and using the memorized sales presentation often frightens inexperienced salespeople. D. The memorized sales presentation presents features, advantages and benefits that may not be important to the buyer. E. The memorized sales presentation includes too much prospect participation.
Clarissa’s grandmother, Linda, likes to talk about how much phones have changed since she was a child. “We had one telephone until I was in college, and it was attached to the wall by a cord. Then we had a cordless phone, and we thought that was the best because we could walk around the house—or even out of the house—with it. Then we had a car phone! It was like a walky-talky with a big case, and it plugged into your cigarette lighter.” Linda was raised during the ______.
a. Oral Tradition b. First Media Age c. Second Media Age d. Audio-Visual Age
LIFO inventory layers
a. occur when ending inventory is less than beginning inventory. b. are liquidated when ending inventory exceeds beginning inventory. c. are created in years in which inventory purchases exceed sales. d. must be disclosed in the annual report. e. none of the above