Briefly describe three decisions a marketer must make when formulating a channel strategy
What will be an ideal response?
In formulating a channel strategy, the marketer has to make three major decisions. First, how many levels of intermediaries will be used? This includes decisions about whether the channel will distribute directly to customers or through intermediaries. Second, how will the channel be organized? This includes decisions about how channel members will be associated with each other and which channel members will have authority. Third, what will be the intensity of distribution? This includes decisions about how much of the product to distribute and where.
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The tendency to accept credit for success and reject blame for failure is called:
a) Similar-to-me-effect b) Primacy and recency c) Self-serving bias d) Horn effect
Which of the following is not true of Tax-exempt Entities having 501(c) (3) status?
A. Donors to the organization may deduct their contributions as charitable donations. B. Tax-exempt entities are prohibited from certain activities such as supporting political candidates. C. Churches and public charities with tax-exempt status must file an information return (Form 990, 990EZ or 990-N) with the IRS annually. D. None of the above, these are all true of tax-exempt entities.
What is a mortgage-backed security?
A) A bundled group of home mortgages B) A bundled group of investments with AAA credit-ratings C) A bundled group of bonds D) A bundled group of stocks E) A bundled group of loans made to risk assessment firms
A U.S. dollar-denominated bond that is sold in Singapore is a(n)
A. Eurobond. B. Yankee bond. C. Samurai bond. D. Bulldog bond.