A local ice cream shop has introduced a new signature treat that none of its competitors presently offer. Based on the tenets of the product life cycle, what pricing strategies should this business use for this new treat through the various stages of the PLC?
What will be an ideal response?
In the introductory stage of the product life cycle (PLC), the ice cream store should place a high price on the new treat due to its uniqueness, but should begin to lower the price during the growth stage as the competition catches up to the new product. The maturity stage is characterized by a price that is equal to or lower than competitors, and then the ice cream shop can maintain the price in the declining stage or raise the price if the produce turns out to be a niche product.
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In the maturity phase of the product life cycle, the targeted consumers are ________.
A. innovators B. majority adopters C. early adopters D. laggards E. late adopters
What can clients and change agents discuss when they choose to explicitly end the process with an ending feedback meeting?
What will be an ideal response?
What are the purposes of “Principles” and “Criteria”? How do they relate and how do they differ?
To become more familiar with these assurance services opportunities, conduct an Internet search to locate information about Trust Services Principles and Criteria and use that information to answer the following questions:
You have just hired several new employees who are motivated, able to perform their jobs, and have adequate resources. However, they are not sure what tasks are included in their job. According to the MARS model, these new employees will likely:
A. emphasize the utilitarianism principle in their decision making. B. have lower job performance due to poor role perceptions. C. have high job performance because they are motivated and able to perform the work. D. have above-average organizational citizenship. E. have a high degree of differentiation according to Holland's classification of occupations.