Personal selling can be successful only through the use of print, newspapers, and radio.

Answer the following statement true (T) or false (F)


False

Personal sellingĀ is the two-way flow of communication between buyer and a seller that is designed to influence the buyer's purchase decision. Print, newspapers, and radio are one-way media.

Business

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What are the various kinds or sources of American law? Discuss how these various types of law interrelate to form the system of law in the United States

Business

Lisa, a supervisor in a manufacturing firm, observes that her team members are always late. This annoys her so much that she wants to fire everyone in her team. However, she knows that this choice will be demoralizing. She rejects this alternative realizing that this will create a sudden need for hiring and training and probably will not impress her manager. Then, she remembers that she gave "timeliness awards" last year, but that did not stop the tardiness of her team members, so she rejects that alternative, as well. Finally, she recollects reading an article that recommends spelling out the consequences of tardiness and then letting the employees experience those consequences. She decides to try that approach. This is an example of the human compromise known as ________.

A. stereotyping B. simplicity C. bounded rationality D. personal perspective

Business

A newspaper reporter is interviewing you about your experiences in working for a member of Congress. You have indicated you have information about his private life but will not share it. The reporter responds, "Tell me, just between you and me." You share the information and a quote from you on the private life of the member of Congress appears in the newspaper the next day. The reporter was

unethical in violating a trust. Indicate whether the statement is true or false

Business

In a manufacturing company, promotions were based on seniority. The company instituted a policy of high school education, and two aptitude tests were held for the selection of employees. All employees who had high school diplomas appeared for the test. The pass rate of the white employees was 85 percent while the pass rate for African American employees was 14 percent. The African American

employees brought a law suit against the company in the District court alleging that this violated Title VII of the Civil Rights Act of 1964. Based on the above information, it is most likely that the District Court held that:? A) ?the company did not violate the Title VII Act. B) ?the company violated the Title VII Act. C) ?the company had the right to discriminate against African American employees. D) ?the company was unfair in administering the test.

Business