Explain the importance of media planning in advertising
What will be an ideal response?
ANSWER: A major decision for advertisers is the choice of mediumâ€"the channel used to convey a message to a target market. Media planning, therefore, is the series of decisions advertisers make regarding the selection and use of media, enabling the marketer to optimally and cost-effectively communicate the message to the target audience. Specifically, advertisers must determine which types of media will best communicate the benefits of their product or service to the target audience and when and for how long the advertisement will run. Promotional objectives and the appeal and executional style of the advertising strongly affect the selection of media. Both creative and media decisions are made at the same time: creative work cannot be completed without knowing which medium will be used to convey the message to the target market. In many cases, the advertising objectives dictate the medium and the creative approach to be used. For example, if the objective is to demonstrate how fast a product operates, a television commercial that shows this action may be the best choice.
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Beta, Inc had $10,000 of notes payable coming due on January 10, 2016. As of December 31, 2015, Beta was negotiating with the lender to extend the due date of the note by two additional years. On January 5, 2016, the company used $2,000 of excess cash to pay off part of the note. On January 8, 2016, the refinancing was completed, the $2,000 payment was refunded and added back to the note balance,
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________ are used to examine differences among two or more means of the treatment groups
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a. coercive b. reward c. expert d. personal
One dimension of GLOBE research on culturally based shared conceptions of leadership is ______, which reflects the degree to which managers involve others in making and implementing decisions.
A. humane oriented B. participative C. team oriented D. autonomous