A marketing manager should realize that the adoption curve concept implies
A. the laggards are cautious, but they are willing to adopt a new product quickly if advertising gets their attention.
B. the firm's promotion target should always be the opinion leaders.
C. using different promotional mixes for different adopter groups.
D. the firm's promotion target should always be the innovators.
E. None of these answers is correct.
Answer: C
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Which of the following sections will not appear in the statement of cash flows?
A) operating activities B) investing activities C) financing activities D) selling activities
Lex Soaps purchased a machine on January 1 . 2013 . for $18,000 cash. The machine has an estimated useful life of four years and a salvage value of $4,700 . Lex uses the double-declining-balance method of depreciation for all its assets. What will be the machine's book value as of December 31 . 2014?
a. $5,100 b. $4,700 c. $4,500 d. $4,300
Answer the following statement(s) true (T) or false (F)
1. The scholar who developed the theory of the modern bureaucracy believed that bureaucracy prospers “. . . the more it is ‘dehumanized,’ the more completely it succeeds in eliminating from official business love, hatred, and all purely personal, irrational, and emotional elements which escape calculation.” 2. The difference between moods and emotions is that emotions: (1) may be longer lasting, (2) are generally weaker in intensity, (3) may not be directly related or caused by a specific event or person. 3. People make decisions by accessing their feelings and bodily reactions, what Damasio termed somatic markers. You and I may better know somatic markers as gut feelings. 4.Trait affect refers to the affect that people are experiencing at that time point, whereas state affect refers to the more stable personality trait of positive or negative affectivity discussed earlier.
When marketers state that services are ________, they are referring to the fact that services are not always of the same quality from one time period to another or from one service provider to another.
A. inseparable B. intangible C. viable D. heterogeneous E. perishable