The four most common approaches to market segmentation of consumer markets are ____________________, demographic, product, and ____________________.
Fill in the blank(s) with the appropriate word(s).
geographic, psychographic
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What is a drawback of setting pay rates based strictly on a pay policy line?
A. The estimated pay for a job may not reflect conditions in the labor market. B. It increases the administrative burden of managing the compensation system. C. Employees have difficulty interpreting regression analysis. D. It increases the costs of surveying the market. E. It groups jobs, which will result in rates of pay for individual jobs that precisely match the levels specified by the market.
Which of the following is true about Section 11 of the 1933 Act?
A. Under Section 11, the purchaser has the burden of proving that he or she exercised due diligence. B. The defendant can escape liability if the purchaser did not read the registration statement. C. To prove liability, a purchaser only has to prove that the defendant is in one of the three classes of persons liable under Section 11. D. Directors who are not signers are not liable for false information after purchase of the security.
Which of the following specifies exactly what information marketers will collect and what type of study they will do?
A) the research objective B) the environmental context C) the sampling method D) the data collection method E) the research design
A major difference in outbound logistics for store-based versus Web-based retailers is the need for Web-based retailers to _____
a. decentralize warehousing b. work closely with suppliers to ensure timely receipt of merchandise by the retailer c. ensure that products are delivered to final customers d. utilize floor-ready merchandise