Consumers selling goods and services electronically to other consumers best describes
A) disintermediation.
B) C2C e-commerce.
C) M-commerce.
D) B2C e-commerce.
Ans: B) C2C e-commerce.
You might also like to view...
________ uncovers consumer's associations between specific attributes and the general consequences
A) List of values scale B) Laddering C) Means-end-chain model D) Terminal value
When researchers seek to evaluate word of mouth according to the relevance, sentiment, and authority of where the message came from, they are focused on characterizing the message's ________
A) speed B) source C) scale D) share E) space
An example of physical observation is the auditor's testing of inventory by counting it to substantiate the existence assertion
a. True b. False Indicate whether the statement is true or false
For a marketing plan to be successful, ________ should participate in its implementation
A) only the marketing department B) only the marketing department and management C) only the marketing and customer service departments D) only the marketing and human resources departments E) the entire business