According to the text, when critics of the experimental method raise the point that many

experiments are “artificial” and that results cannot be generalized to any meaningful
situation outside the lab, they are expressing a concern about which type of experimental
validity?



a. statistical validity
b. internal validity
c. external validity
d. construct validity
e. the theory of mood-management is completely disconfirmed


c.

Communication & Mass Media

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Carol has a friend who likes University X. On a visit to campus she meets forty students, all but one of whom likes the university--and that one simply doesn't like school. She concludes from these examples that University X is a good school. This is ________

A) ?parallel case reasoning. B) ?using a syllogism. C) ?induction. D) ?deduction. E) ?argument from analogy.

Communication & Mass Media

People in all cultures feel similar emotions, but socially appropriate ways of displaying these emotions vary from culture to culture

Indicate whether the statement is true or false.

Communication & Mass Media

In the 1800s, many readers complained about:

a. ads about runaway livestock. b. patent medicine ads. c. real estate ads. d. All of these answers are correct.

Communication & Mass Media

Mark conducts trainings on how to be a great public speaker. He always teaches his students that a speech should be brief, simple, and straight to the point, and unwanted words and phrases must be avoided. Which strategy does he focus on?

a. Use concise messages. b. Use jargon carefully. c. Use precise words. d. Use concrete messages.

Communication & Mass Media