In the 1800s, many readers complained about:
a. ads about runaway livestock.
b. patent medicine ads.
c. real estate ads.
d. All of these answers are correct.
ANSWER: b
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An attention-getter that gains audience members’ attention by actively engaging them and causing them to think about their position or experience with a topic is known as a(n) ______.
a. personal reference b. rhetorical question c. illustration d. provocative fact or statistic
Wolff and Lester (1989) propose a three-stage therapeutic process to aide athletes in transition, consisting of:
a. Listening/confronting, cognitive therapy, and vocational guidance b. Account-making, cognitive therapy, and vocational guidance c. Listening/confronting, emotional expression, and vocational guidance d. Listening/confronting, cognitive therapy, and behavior modification e. None of the above
Grouphate refers to
A. a strong negative feeling about participating in groups. B. ostracism of one member by other members of a group. C. a hatred of all members of one particular group D. a negative feeling a member develops in her or his group after an argument. E. a hatred shared by all members of a group.
The strategy behind brand growth via social media is based on:
a. Maslow's hierarchy of needs b. The diffusion of innovation theory c. The two-step flow model d. The uses and gratifications theory