One of the ways a salesperson earns a prospect's attention is by exhibiting specific product knowledge.
Answer the following statement true (T) or false (F)
True
A salesperson earns the right to a prospect's attention by showing product knowledge, being helpful, and expressing a sincere desire to solve a prospect's problem.
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Sales assistants confirm appointments, follow up on deliveries, and answer customers' questions when outside salespeople cannot be reached
Indicate whether the statement is true or false
______ is human communication facilitated by a wide range of new media technologies, such as Tumblr, Snapchat, e-mail message systems, message boards, and online games.
a. Social media b. Computer-mediated communication c. Peripheral information d. Virtuality
Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.
What will be an ideal response?
Which of the following was not an objective of the research project at Detroit Edison?
a. To develop through first-hand experience an understanding of the problems of producing change b. To improve relationships c. To insinuate factors related to change d. To develop working hypotheses for later, more directed research