Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition
The marketing program is most likely designed to appeal to which of the following demographic groups?
A) Generation X
B) Millennials
C) Echo Boomers
D) Silent Generation
E) Lost Generation
A
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Do-not-call legislation has made telemarketing an ineffective form of direct marketing, especially for nonprofit groups
Indicate whether the statement is true or false
Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________.
A. Goalkeeper with an RFM score of 551 B. WindyRiver Sports with an RFM score of 225 C. Cable Sports Inc. with an RFM score of 545 D. Pelican Stores with an RFM score of 113 E. Five Star Stores with an RFM score of 214
A home-based business is an attractive option for working mothers because:
A. daycare services are relatively inexpensive. B. most corporations encourage telecommuting. C. many companies are adopting flextime. D. there has been a decrease in job sharing in many businesses.
Finance companies essentially sell commercial paper and use the proceeds to make loans
Indicate whether the statement is true or false