The stage in the new product process that occurs first is the ________ stage
A) idea generation
B) product development
C) test marketing
D) product soft launch
E) concept testing
A
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During a sales presentation, the salesperson must be prepared to correct a negative impression the prospect may have about a product. Thus, a salesperson should most likely do all of the following EXCEPT:
A. emphasize the importance a prospect attaches to a product's high price. B. alter the importance of the attributes. C. change the person's search for an ideal product into a realistic product. D. alter the prospect's beliefs about the product. E. highlight unnoticed product attributes.
To take full advantage of feedback, ask for it early in the communication process and use it to evaluate and revise your communication strategy
Indicate whether the statement is true or false.
Which of the following PMO competency continuum stages provides a forum to host and control multiple projects with multiple project managers?
A) PMO B) project office C) advanced PMO D) Center of Excellence
Littleton Promotional Services uses a job order system for costing and billing promotional services for dance and ballet performances
Littleton has four public relations specialists and office staff. At the beginning of 2016, Littleton estimated the total cost of salaries and benefits for the public relations specialists at $684,000 and a total of 7,200 billable hours for the year. The office and administrative costs were estimated at $432,000. The allocation base for office and administrative costs is billable hours. A new client is contracting with Littleton to promote a ballet tour in the United States Littleton estimates that the job will require 38 billable hours of specialist time. If Littleton wishes to have a 20% mark up on cost on the job, what price should Littleton quote to the client? A) $3,610 B) $2,280 C) $8,128 D) $2,238