Attitudes cannot be studied through which primary data collection technique?
a. observation
b. mail survey
c. telephone survey
d. personal survey
a
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Dollar Shave Club's irreverent online video on YouTube is an example of ________
A) social media B) an interstitial C) a microsite D) a pay-per-click ad E) a mobile ad
Which of the following statements is true of direct marketing?
A) Direct marketing is also referred to as referral marketing. B) Salespersons are compensated for other salespeople they recruit. C) Direct marketing offers sellers a low-cost alternative for reaching their markets. D) Direct marketing involves two or more intermediaries. E) In direct marketing, consumers earn a commission every time they buy a product.
Ethical relativism implies that
A. Standards of what is ethically right and ethically wrong as applied to business behavior are determined solely by whatever business norms prevail in a particular company's home country and are applicable to its operations in all other countries. B. There are important occasions when local cultural norms and morality and the circumstances of the situation determine whether certain behaviors are right or wrong, for there are no absolutes when it comes to business ethics. C. Concepts of ethically right and ethically wrong are relative across countries and cultures but are universal within countries or cultures. D. Concepts of right and wrong as applied to business situations are always a function of each company's own set of values, beliefs, and ethical convictions (as stated in the company's code of ethical conduct). E. Individuals and businesses have a basic right to "moral free space" and it is inappropriate to specify ethically permissible and ethically impermissible actions and behaviors.
Which of the following is true?
A) Defamation and slander are two kinds of libel. B) Slander and libel are two kinds of defamation. C) Slander and libel are two terms for the same tort, and defamation is a different tort altogether. D) Defamation and libel are two kinds of slander. E) Slander, libel and defamation are three terms with the same meaning.