You decide to go to work for a presidential candidate in the next election. You think that the way to get people to vote for your candidate is to use some psychology. So, you make a deal with a soft-drink company to insert a picture of your candidate into its commercials for only a brief instant. It will be so quick that no one will notice the picture. That way, the candidate's image will enter viewers' subconscious minds and make them vote for your candidate. What psychological processes are you trying to use, and will they be likely to work?
What will be an ideal response?
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Bower, Gilligan, and Monterio (1981) hypothesized that people would notice and remember events in stories that were consistent with their mood. Participants were put into either a happy or a sad mood. All participants then read two stories, one of which was happy and one of which was sad. What was the design of the experiment?
a. one variable within-subjects b. one variable between-subjects c. mixed factorial design d. within-subjects factorial design
Kelvin says that he thinks that smoking is wrong. One time, he takes a drag of his roommate's cigarette. Later, Kelvin feels uncomfortable because his behavior violated his attitude, so he decides that he doesn't think smoking is so wrong after all. Kelvin's change of belief can best be explained by __________ theory.
A. social comparison B. Incongruence C. cognitive dissonance D. social identity
Summarize the advice that Souryal and Metz offer to those who desire to be good leaders. How can this advice be utilized by leaders in the criminal justice system?
What will be an ideal response?
The three ways to measure memory are _____, _____, and _____
Fill in the blank with correct word