Answer the following statement(s) true (T) or false (F)

1. Hegemony operates at the level of common sense in the assumptions we make about social life.
2. Hegemony is permanent and unalterable.
3. “False consciousness” refers to the subordinate class’s acceptance of the basic ideology of the ruling class.
4. In an ideological criticism of media, it is assumed that media have nothing to do with the real world.
5. Mass advertising emerged in the 1960s to promote the civil rights movement.


1. True
2. False
3. True
4. False
5. False

Communication & Mass Media

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