Differentiate between unattractive and attractive competitive environments, using Porter's model of the competitive environment.
What will be an ideal response?
Answer: In attractive environments, there are few competitors, high industry growth, and unequal size. There is a low threat of entry and many entry barriers, and there are few substitutes. There are many suppliers and customers, and they have low bargaining power. In unattractive environments, there are many competitors, low industry growth, and equal size. The threat of entry is high, with few barriers to entry. There are many substitutes and few suppliers and customers, with high bargaining power.
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