Give an example of a service with a locational constraint
What will be an ideal response?
Ski resorts need to be in the mountains (beach resorts need to be at the beach).
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The fantasy executional framework relies on:
A) raw sex and nudity B) comparisons of product features C) suggestiveness D) cognitive thought processes
The informal communication processes within the organization, including stories, jokes, and gossip, constitute which of the following?
A. retention B. equifinality C. cultural network D. synergy
The physical characteristics of a retailer that are used to develop an image and draw customers represent _____
a. goodwill b. aesthetics c. retail image d. atmosphere
A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in
A. philanthropic marketing. B. marketing altruism. C. public relations marketing. D. cause marketing. E. societal marketing.